What is Yandex Metrica?
Yandex Metrica is a free web analytics service that offers visitor statistics along with session recording (Webvisor), click and scroll maps, and form analytics. It includes goal and conversion tracking, segmentation and e-commerce reports. The tool, which also has a user base in Turkey, has a Turkish interface. Because it is owned by a Russia-based company, some organizations may need to assess it in terms of data residency.
Key facts
- Starting price
- Free
- Pricing model
- Free
- Active users
- —
- Customers
- —
- Vendor employees
- 26,700
- Launched
- 2008
- Deployment
- Cloud (SaaS)
- Platforms
- Web, iOS, Android
Strengths & considerations
Strengths
- Free analytics with heatmaps and session replay
- Generous data limits
- Useful for audiences in Russian-speaking markets
- Free plan available
- Turkish interface
Considerations
- Interface and documentation less localized for some regions
- Data residency may be a concern for some companies
- Fewer integrations with Western marketing tools
Editorial summary based on public information; not a user review.
Features
✓API access· Integrations
✓Segmentation· Marketing
✓Mobile app· Platform
✓Multi-language· Platform
✓Turkish interface· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
User reviews
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