Enterprise experience management and research platform
- Starting at
- Contact for quote
- Vendor size
- 5,000
- Customers
- —
Qualtrics
Deloitte allianceQualtrics is a US-based software company offering an experience management (XM), research and survey platform.
- Headquarters
- Provo, US
- Founded
- 2002
- Employees
- 5,000 (2024)
- Size
- 1,001-5,000
- Stock exchange
- Private equity-backed
- Revenue (USD)
- —
Deloitte alliance listings:
Qualtrics
Company profile
Qualtrics provides survey and experience management software that captures customer, employee and market feedback and analyzes it with AI, including conversation and text analytics. Buyers are CX, HR and research teams at large organizations, plus universities. Owned by a Silver Lake-led group since 2023, it agreed in 2025 to acquire Press Ganey Forsta to expand in healthcare experience.
- Ownership
- Private equity-backed
- Employees
- 5,001–10,000
Industries served
Healthcare
Banking & capital markets
Retail & consumer
Education
Government & public sector
Cross-industry
Key offerings
Qualtrics CustomerXMQualtrics EmployeeXMQualtrics Strategy & ResearchQualtrics Experience Agents
Typical use cases
- Measuring and closing the loop on customer feedback
- Employee engagement and lifecycle surveys
- Market research and concept testing
Strengths
- Broad, mature survey and research capabilities
- Strong text and conversation analytics
- Covers customer, employee and market research on one platform
Considerations
- Premium pricing versus lighter survey tools
- Requires program design to drive action, not just data
- Integration of Press Ganey acquisition adds uncertainty
Typical Deloitte services
- Customer experience measurement program design
- Employee experience and listening strategy
- Integration of feedback data with CRM and HR systems
Editorial profile based on public information.