Highly customizable enterprise sales CRM
Deloitte alliance
CRM
- Starting at
- $25 / user/month
- Vendor size
- 76,000
- Customers
- —
Salesforce
Deloitte allianceSalesforce is a US-based cloud software company that leads the CRM market and also owns products such as Slack, Tableau and MuleSoft.
- Headquarters
- San Francisco, US
- Founded
- 1999
- Employees
- 76,000 (2025)
- Size
- 10,000+
- Stock exchange
- NYSE:CRM
- Revenue (USD)
- 37.9B
Deloitte alliance listings:
Informatica ↗ SALESFORCE ↗ Salesforce - MuleSoft ↗ Salesforce - Tableau Software ↗
Company profile
Salesforce provides cloud applications for sales, customer service, marketing, commerce and analytics, unified by its Data Cloud and the Agentforce platform for autonomous AI agents. It is bought by enterprises and mid-market companies across industries, often with industry-specific clouds. It is the largest CRM vendor and also owns MuleSoft, Tableau and Slack.
- Ownership
- Publicly listed · NYSE: CRM
- Employees
- 50,000+
Industries served
Banking & capital markets
Healthcare
Retail & consumer
Manufacturing & industrial
Government & public sector
Cross-industry
Key offerings
Sales CloudService CloudAgentforceData CloudMarketing Cloud
Typical use cases
- Sales pipeline and opportunity management
- Omnichannel customer service with AI agents
- Personalized marketing journeys from unified customer data
Strengths
- Market-leading CRM with broad industry clouds
- Huge AppExchange ecosystem and talent pool
- Integrated data, AI agents and analytics stack
Considerations
- High total cost as clouds and add-ons accumulate
- Org complexity and technical debt from heavy customization
- Frequent product rebrands make roadmap hard to track
Typical Deloitte services
- CRM implementation and multi-cloud transformation
- Agentforce and AI agent design and deployment
- Customer data unification and personalization programs
Editorial profile based on public information.
Informatica
Covers: Informatica Intelligent Data Management Cloud
Informatica's Intelligent Data Management Cloud (IDMC) covers data integration, data quality, master data management, data catalog and governance, with the CLAIRE AI engine for automation. It is bought by CDOs and data teams at large enterprises with complex, multi-cloud data estates. Salesforce completed its roughly $8 billion acquisition of Informatica in November 2025.
- Ownership
- Subsidiary
- Parent company
- Salesforce
- Employees
- 1,001–5,000
Industries served
Banking & capital markets
Insurance
Healthcare
Life sciences
Government & public sector
Cross-industry
Key offerings
Intelligent Data Management Cloud (IDMC)Informatica MDMCloud Data IntegrationCloud Data Governance and CatalogCLAIRE AI
Typical use cases
- Master data management for customer and product records
- Migrating PowerCenter ETL workloads to cloud
- Enterprise data catalog and governance for AI readiness
Strengths
- Broadest end-to-end data management suite in the market
- Mature MDM and data quality capabilities
- Large installed base and skilled practitioner pool
Considerations
- Premium pricing relative to point tools
- Roadmap may shift toward Salesforce priorities post-acquisition
- Consumption-based units can be hard to forecast
Typical Deloitte services
- Data platform modernization and PowerCenter-to-cloud migration
- Data governance and MDM program design
- Data foundation for AI and analytics initiatives
Editorial profile based on public information.
MuleSoft
Covers: MuleSoft Anypoint Platform
MuleSoft's Anypoint Platform lets organizations design, build, manage and secure APIs and integrations connecting applications, data and devices, with added RPA, IDP and agent orchestration. Buyers are enterprise integration and IT architecture teams, often in Salesforce-heavy environments. Salesforce acquired MuleSoft in 2018 and positions it as the connectivity layer for Agentforce.
- Ownership
- Subsidiary
- Parent company
- Salesforce
Industries served
Banking & capital markets
Insurance
Healthcare
Retail & consumer
Government & public sector
Cross-industry
Key offerings
Anypoint PlatformMuleSoft ComposerMuleSoft RPAAnypoint Flex GatewayMuleSoft for Agentforce
Typical use cases
- Building reusable APIs over legacy systems
- Integrating CRM with ERP and data sources
- Exposing enterprise systems to AI agents
Strengths
- Mature API management and integration in one platform
- Strong alignment with Salesforce ecosystem
- Reusable API approach accelerates later projects
Considerations
- Expensive relative to lighter iPaaS options
- Requires skilled MuleSoft developers
- Value depends on disciplined API reuse governance
Typical Deloitte services
- API-led integration strategy and implementation
- Integration center of excellence setup
- Connecting AI agents to enterprise systems
Editorial profile based on public information.
Tableau Software
Covers: Tableau
Tableau provides visual analytics tools for exploring data, building dashboards and sharing insights, available as Tableau Cloud, Tableau Server and desktop authoring, with AI features under Tableau Next and Tableau Agent. Buyers range from business analysts to enterprise BI teams. Acquired by Salesforce in 2019, it is now being integrated with Salesforce Data Cloud and Agentforce.
- Ownership
- Subsidiary
- Parent company
- Salesforce
Industries served
Banking & capital markets
Healthcare
Retail & consumer
Government & public sector
Education
Cross-industry
Key offerings
Tableau CloudTableau ServerTableau DesktopTableau NextTableau Pulse
Typical use cases
- Interactive dashboards for business performance
- Self-service data exploration by analysts
- AI-generated metric insights delivered to users
Strengths
- Best-in-class visual data exploration
- Large, active user community
- Flexible connectivity to many data sources
Considerations
- Per-user licensing costlier than Power BI
- Roadmap tied increasingly to Salesforce ecosystem
- Governance at scale requires dedicated administration
Typical Deloitte services
- Analytics platform implementation and migration
- BI center of excellence and governance
- Data storytelling and dashboard design
Editorial profile based on public information.
Salesforce products
Native configure, price, quote on Salesforce
Deloitte alliance
CPQ & Quoting
- Starting at
- $75 / user/month
- Vendor size
- 76,000
- Customers
- —
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Deloitte alliance
Marketing Automation
- Starting at
- $1,250 / month
- Vendor size
- 76,000
- Customers
- —
Enterprise e-commerce for large brands
Deloitte alliance
E-Commerce Platforms
- Starting at
- Contact for quote
- Vendor size
- 76,000
- Customers
- —
Channel-based team messaging and collaboration platform
- Starting at
- $7.25 / user/month
- Vendor size
- 76,000
- Customers
- —
API-first enterprise integration platform
Deloitte alliance
Automation & Integration (iPaaS)
- Starting at
- Contact for quote
- Vendor size
- 76,000
- Customers
- —
Powerful visual analytics and data exploration platform
Deloitte alliance
Business Intelligence (BI)
- Starting at
- $15 / user/month
- Vendor size
- 76,000
- Customers
- —
Cloud data integration, quality, MDM and governance platform
- Starting at
- Price not listed
- Vendor size
- 76,000
- Customers
- —