Hotjar
Heatmaps, session recordings and user feedback
What is Hotjar?
Hotjar is a behavior analytics tool that visualizes where visitors click and how they navigate a website using heatmaps and session recordings. It also offers qualitative research tools such as surveys, feedback widgets and user interviews. It is widely used by marketers, UX designers and product managers. It is owned by Contentsquare and has a free starter plan.
Key facts
- Starting price
- $32 / month
- Pricing model
- Freemium
- Active users
- —
- Customers
- —
- Vendor employees
- 1,700
- Launched
- 2014
- Deployment
- Cloud (SaaS)
- Platforms
- Web
Strengths & considerations
Strengths
- Easy-to-read heatmaps and session recordings
- Built-in surveys and feedback widgets
- Quick setup with a single tracking script
- Free plan available
Considerations
- Session limits on lower plans
- Costs rise with traffic volume
- Limited quantitative analytics depth
Editorial summary based on public information; not a user review.
Features
✓AI features· Automation
✓GDPR compliance· Compliance
✓API access· Integrations
✓Integrations marketplace· Integrations
✓Zapier integration· Integrations
✓Segmentation· Marketing
✓Multi-language· Platform
✓Dashboards· Reporting
✓Single sign-on (SSO)· Security
User reviews
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