What is HubSpot CRM?
HubSpot CRM is cloud-based customer relationship management software that keeps contact, company, deal and task records in a single database. Core CRM features are free; Sales Hub adds capabilities such as sales automation, sequences, quotes and forecasting. Its most distinctive trait is the shared data model with Marketing Hub and Service Hub on the same platform. It serves a broad user base, from small businesses to mid-sized companies, and offers a large app marketplace and an API.
Key facts
- Starting price
- $15 / user/month
- Pricing model
- Freemium
- Active users
- —
- Customers
- 247.9K
- Vendor employees
- 8,246
- Launched
- 2014
- Deployment
- Cloud (SaaS)
- Platforms
- Web, iOS, Android
Source note: Customer count from the company's 2024 year-end report (all HubSpot products)
Strengths & considerations
Strengths
- Generous free CRM tier to get started
- Intuitive interface with quick onboarding
- Tight integration with HubSpot marketing and service tools
- Free plan available
Considerations
- Costs rise sharply when moving to higher tiers
- Advanced reporting and automation locked behind paid hubs
- Customization is more limited than enterprise CRMs
Editorial summary based on public information; not a user review.
Features
✓Workflow automation· Automation
✓AI features· Automation
✓GDPR compliance· Compliance
✓Custom fields· Customization
✓API access· Integrations
✓Webhooks· Integrations
✓Integrations marketplace· Integrations
✓Zapier integration· Integrations
✓Email integration· Integrations
✓Calendar integration· Integrations
✓Mobile app· Platform
✓Custom reports· Reporting
✓Dashboards· Reporting
✓Pipeline management· Sales
✓Lead scoring· Sales
✓Quotes & proposals· Sales
✓Single sign-on (SSO)· Security
✓Two-factor authentication· Security
✓Role-based access· Security
User reviews
No reviews yetNo reviews yet. Be the first to write one!